What we stand for  >>  Company history  >>  Entrepreneurial family
NABA Pfeffer

Shaping the world of tomorrow with organics

Since 1991, we have been developing organic products – as a family business, out of conviction and with passion. A varied, simple and eco-friendly diet is important to us, for the well-being of both consumers and the planet. Thanks to our long-standing expertise and innovative spirit, we develop delicious, healthy, resource-saving vegan and vegetarian products for a broad market. When it comes to outstanding flavour, we never compromise. As a growing company with ambitious goals, we prefer to continuously reinvent it. Because for us, organic at its best means organic for everyone.
NABA Rosmarin
NABA Firmengebäude

We embrace diversity in all its facets

We love diversity in all its dimensions. With our clear commitment to organics, we conserve resources and preserve the diversity of our natural world. In pursuit of this, we refrain from genetic engineering, source products from our own regional cultivation and rely entirely on 100% green electricity. Our employees are multifaceted and enrich our company through their differences. Women in management roles, fair salaries and flexible working time models are inherent elements of our organizational culture. Our varied product range is constantly being expanded and includes over 300 different products.
NABA Unternehmen

“I want to be proud
of each and every one
of our products.”

Nabio Gierstädt

We develop innovative products with fresh ideas

We are full of ideas, because no two customers are the same. That’s why customised product developments and new recipes for success are part of our daily business. We have the right solution for every need: from large production batches and special orders to individual assortments and customer-specific availability. The status quo is never enough for us. With our know-how and love of experimentation, we continually push the boundaries of the market. With veggie bowls, protein and sweet spreads, we launch new products and set trends, securing our position as the market leader.
NABA Unternehmen
NABA Unternehmen

You can rely on our experience!

For us, loyalty is the key to our success. As a traditional, owner-managed, medium-sized company, we are delighted to have a loyal workforce. We are proud of the many employees who have been working for us for more than 30 years, some of whom are in the second or third generation. They are the foundation of our wealth of experience in product development, manufacturing and customisation. Through their dedication, we can provide our customers with optimal guidance, ensuring the reliable processing of orders and guaranteeing delivery dependability, even in challenging times.

We remain agile in a complex world

We are fast and agile, and deliver customised results. From large production batches and special orders to individual assortments and customer-specific availabilities. We ensure quality and anticipate change. To this end, we are consistently expanding and always optimising our production facilities for jars and cans. We are organic, IFS and EMAS-certified, obtain expertise from external experts and undergo continuous internal training. Already today, we are responding to the complexity of tomorrow’s world.


From the broth paste king of the GDR to one of Europe’s leading manufacturers of organic ready meals

Takeover of the Thüringer Nahrungsmittelwerk Erfurt and launch of the Erfurter Nahrungsmittelfabrik in Erfurt.
Establishment of a new production facility to manufacture organic ready meals and tinned stews.
Significant expansion of the operating area through the construction of a logistics centre and expansion of the production area by 50%.
Opening of a second location “NABA Lab” in Berlin Mitte and entry of the second generation of the entrepreneurial family.
Opening of the newly constructed office building in Gierstädt.
Production capacity for sandwich spreads is doubled.
EMAS certification as part of a consistent sustainability strategy.
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NABA Unternehmen
NABA Unternehmen
NABA Unternehmen

The entrepreneurial family

At work across generations

NABA is a family-owned business, now in its second generation. Following German reunification, founder Bernhard von Reiche moved back to central Germany, where his family is rooted; he farms there with his father and brother. He recognised the significance of family entrepreneurship early on and continues to exemplify it today with his three daughters. His wife Friederike von Reiche recognised the importance of organic food before it became a widespread trend; the first organic spreads, for example, were created in the early 1990s. Since 2017, the couple’s three daughters have upheld these values. Felicitas von Heinz, Victoria and Donata von Reiche successively joined the company’s daily operations and are now responsible for different areas within the company. With an increased focus on topics like sustainability, contemporary dietary trends and digitalisation, the daughters bring the concerns of their generation into the company, driving its development. “Employees today have different needs than they did 20 years ago, and working and management styles are changing. The cross-generational management of NABA is valuable because we can learn from each other and develop with the times,” says Managing Director Felicitas von Heinz. The family’s collaboration thrives on open communication, mutual trust and the willingness to make bold decisions together. This is how they are expanding NABA as a 360-degree organic food company.